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Posted: Wednesday, February 7, 2018 5:28 PM

We are hiring a Marketing Manager who will be responsible for developing and inciting customers to come into stores and create buzz around events for our Global Retail client in Seattle, WA. This is a one person marketing department that ensures deliverables are met and work holistically to create asuccessful marketing calendar around events. You will come up with the creative copy and create a design brief working with UX designers to evolve web pages and support the content of the web page. Day to Day Responsibilities: -Participate in email bar raiser to review email content -Liaison of to create in store marketing events -Manage relationship with affiliates; music and video teams
-Support visual merchandising as well; collaborate since its a small team; being comfortable collaborating and supporting -Develop and execute customer acquisition and retention strategy. -Lead the marketing calendar planning for Pop-Ups including online, off-line, in-mall and other local opportunities. -Evolve and manage the customer life cycle management program, including email marketing. -Maintain and evolve our digital presence, including store web page, social media strategy, and digital advertising. -Establish strategic relationships with internal affiliate teams and external product suppliers. -Test, evaluate, and report on customer acquisition and retention activities. -Support store signing and visual merchandising with creative content. -Develop programs and operational templates to support co-marketing and special events in-store. What are we looking for? Top 3 Skills: 1. Direct experience developing and executing digital marketing 2. Experience planning and executing offline events 3. Experience creating comprehensive quarterly marketing plan Nice to Have: -BA Degree -5+ years of experience How is performance measured?: Evaluating time spent with Jenny (current FTE in the role taking a Leave) Calendar completed with launch dates, email schedules June-Aug planning of Q4- How is this resource putting together the mktg plan? Value Proposition: -This is a great opportunity to run deliverables and work autonomously as the only Marketing guru for the team. -They will be responsible for planning the Q4 marketing strategy and coming up with the creative content for the busiest season of the year. -Opportunity to work with a highly dedicated team that really embraces leadership principles. Schedule: -M-F Standard 40 hours/week no OT anticipated. -Extension is possible for an additional 3 months; Conversion uncertain at this time. Services to be performed -Develop and execute customer acquisition and retention strategy. -Lead the marketing calendar planning for Pop-Ups including online, off-line, in-mall and other local opportunities. -Evolve and manage the customer life cycle management program, including email marketing. -Maintain and evolve our digital presence, including store web page, social media strategy, and digital advertising. -Establish strategic relationships with internal affiliate teams and external product suppliers. -Test, evaluate, and report on customer acquisition and retention activities. -Support store signing and visual merchandising with creative content. -Develop programs and operational templates to support co-marketing and special events in-store. required skills -Experience creating marketing communications and calendars that drive acquisition and deepen customer relationships. -Experience with online marketing channels (e.g. direct, display, email, & SEO) and with using web and marketing metrics to evaluate content and drive decisions. -Experience with customer segmentation, engagement marketing, targeting, and database marketing methods. -Bachelors degree. preferred skills -Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs. -Ability to manage multiple, competing priorities simultaneously -Experience leading cross-functional projects across categories or other departments -Excellent understanding of consumer electronics focused retail. -Brick and mortar retail marketing experience

Source: http://www.jobs2careers.com/click.php?id=4906357919.96


• Location: Seattle

• Post ID: 62330617 seattle
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